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How business branding through branded invoice can enhance your brand

By Omolade Jegede

How business branding through branded invoice can enhance your brand - in Nigeria Ghana South Africa Kenya USA Canada Morocco Egypt Lagos Abuja

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It is important to note that business branding amplifies products because it helps you build relationships with your audience and eventually convert them into long-standing customers. Most times, people often tag branding to include logos, receipts, and colours leaving out the fact that branding involves the overall outlook of the business.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do things well”- Jeff Bezos

It is majorly how all these add up to influence the customer's perspective of your business or product.  Social media has made it possible for brands to be noticeable as each business is unique in its appearance. Hence, the need to enhance branding to yield productivity.

What is business branding?

You would agree that once an invoice is handed to you, you can determine what brand it is, either by its logo or peculiar colour. This eventually registers in the mind of the customer and prospective branding begins.

When everyone sees the Domino’s Pizza logo it can’t be mistaken for another brand and this is because the logo is put on almost everything relating to the product. You would find the logo on the pizza pack, the invoice, the receipt and even local coupons.

In a world where there are lots of competition and innovations, standing out as a brand is key. Different methods are therefore used to achieve a voice in the business space but in this write up we will be focusing on Invoices.

What is an invoice?

An invoice is a financial document issued to a buyer containing details such as the quantities of goods or services purchased or patronized, the cost of purchase, the date and in most cases, the payment terms.

Benefits of invoicing

Invoicing is more than just sending a bill to a customer, it also creates an impression of professionalism, while also providing an avenue for effective record-keeping and financial tracking.

We can therefore summarize the benefits of invoicing and how it builds branding into the following:

  • Demonstrating professionalism: Invoicing sends a signal of the orderliness of operations to customers. It sends a statement out that the business in particular takes its financial affairs seriously and also informs the customer that there is a professional system in place. 
  • Improved customer relationships: Most businesses say that it helps to establish customer experience first hand and for such experience, it has to be done at the first instance to make an impression. Invoices also help with customer retention strategies by comparing profiles of customers for a particular product or service. A business owner can then know what the customers have in common and why they are different from one-time shoppers. 
  • Branding and Marketing: Most invoices are known to carry company colours, logos, and tone in writing and invoices sure show the company’s image at a glance. 
  • Maintaining records: This makes it easy to find out the goods sold, the amounts they were sold when it was sold or bought and also who sold them at the time. The records show past and pending sales and one can easily take note of this when tracking inventory. This is one of the most important benefits of invoicing.
  • Serving as legal proof to show that there was an agreement of sale between the buyer and seller. With invoicing, fraudulent transactions can easily be evidenced as it helps you to establish legal rights.
  • Invoices also help with analytics by gathering information on market trends, peak seasons and sale scale and this, in turn, helps to develop effective marketing strategies.

Invoices form the foundations of a  business because it also helps to prepare reports of profit and losses accurately. In this part of the world, invoicing is done by word of mouth and small businesses mostly feel that stock can be taken mentally or traditionally and this makes most fall victim to fraud or potential losses.

How to brand your business invoice online

It is worthy of note that business branding through invoicing can be achieved through Tyms Book as it allows a business owner to modify the invoice to its branding colours. It also gives room for all important details and instructions regarding the said transaction to be imputed.

This invoice when generated can be sent to the customer as evidence of transaction as it also helps in taking note of all accounts receivable, keeping track of items in inventory that have not been paid for, ultimately leading to proper budgeting and decision making.

Finally, a business owner is saved from all the paperwork required by traditional invoicing as all the invoices both past and pending can be assessed at any time on Tyms Book.

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